Man burned by hot sauce originator sues company for false advertising

Texas is known for many things. An abnormally aggressive anti-litter campaign, once part of Mexico, and home to one of the most well-known animated squirrels in human history. It is also known for its barbecue and hot sauce. So known in fact, a Californian is ready to go to court to do the guarding on his behalf.

A man has filed a class action lawsuit against Texas Pete Hot Sauce after learning the product was not made in Texas. Instead, the product is made in Winston-Salem, North Carolina, which the lawsuit alleges is false advertising.

When California resident Philip White bought a bottle of Texas Pete from a Ralph’s supermarket in September 2021, he thought it was made in Texas, according to the complaint filed by law firm Clarkson on White’s behalf on September 12. in Los Angeles. federal court.

The lawsuit said White would not have purchased the Louisiana hot sauce or paid so much if he knew of its origin.

For context, a bottle of this product is $6 on Amazon. Admittedly, this price may be an East Coaster exclusive. The cost of groceries in California is substantially higher, but not enough to ignore the fact that this guy is going to court for what most Tesla drivers – and I guess most Californians are Tesla drivers in this stage – consider it a pocket change.

The complaint alleges that the manufacturers knowingly “capitalized on consumers’ desire to participate in the culture and authentic cuisine of one of America’s proudest states.”

This, of course, is the most ridiculous part of the complaint. Everyone knows that if you really want to partake in the culture of Texas, you have to experience the open sky, barbecue, and pecan pie.

As relief, the complaint seeks damages and a change in the company’s name and branding. The first part seems pretty reasonable – maybe sending the guy 6 bucks or a bottle of Miso Ghost Pepper would do if that was downgraded to mediation. But the latest cries from the legal team that were salty Red Bull didn’t allow you to make a really good Halloween Icarus costume.

If it’s ultimately true that Texas Pete’s branding “ultimately hurts Texas small businesses and ‘legitimate competitors’ who try to capitalize on the authenticity of their Texas hot sauce,” it’s hard for me to see how he has, as a Californian, standing up. All of this really could have been solved if he had just read the damn bottle.

Texas Pete Hot Sauce hit with false advertising lawsuit because it’s made in North Carolina [ABC]

Chris Williams became Social Media Manager and Associate Editor for Above the Law in June 2021. Prior to joining the team, he moonlighted as an underage Memelord™ in the Law School Memes for Edgy Facebook group T14s. He endured Missouri long enough to graduate from Washington University at St. Louis School of Law. He’s a former boatbuilder who can’t swim, a published author on critical racing theory, philosophy and humor, and has a love for cycling that sometimes annoys his peers. You can reach him by email at [email protected] and by tweet at @WritesForRent.

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