Maurice Lacroix – Red Bull Dance Your Style – Sports

This innovative competition attracts dancers from all over the world, eager to show off their best moves to a gathered audience. Like modern-day gladiators, their destiny is decided by a flip of the card: red or blue. Ultimately, the audience must choose.

The Swiss watch brand has chosen to be the official sponsor of Red Bull Dance Your Style because it offers an exciting way to interact with its customers, the so-called Generation Z. These individuals are ambitious, competitive, connected and urban, characteristics that Maurice Lacroix and Red Bull Dance Your Style have in common. Maurice Lacroix can often be seen in many cities around the world, thanks to his recent partnerships with Mahindra Racing, King of the Court and the BMW Berlin-Marathon. With their shared passion for hard-hitting rhythms and unique moves, Maurice Lacroix and Red Bull Dance Your Style are the perfect team.

Calypso at the Red Bull Dance Your Style Germany Finals in Berlin, Germany on September 14, 2021 ©Maurice Lacroix

Based in the Swiss Jura, Maurice Lacroix is ​​serious about watchmaking, but he also knows how to have fun. The brand has proven itself by participating in various arenas, engaging with ambitious people who appreciate quality watches. In addition, the company constantly seeks to offer new products that meet the aspirations of its motivated and socially responsible customers. Indeed, Maurice Lacroix will soon announce new sustainable projects.

Red Bull Dance Your Style is a competition where the best street dancers from around the world dance, eager to show off their moves on stage. Red Bull has long been associated with various dance genres. Clearly endowed with foresight, the popularity of the dance has grown exponentially with dance events now taking place all over the world.

This is the first time that a watchmaker has entered the world of competitive street dancing, confirming Maurice Lacroix’s reputation for innovation. This last trait is one of the many characteristics that the watch brand shares with Red Bull.

Red Bull Dance Your Style x Maurice Lacroix

Calypso at the Red Bull Dance Your Style Germany Finals in Berlin, Germany on September 14, 2021 ©Maurice Lacroix

Stéphane Waser, Managing Director of Maurice Lacroix, is visibly enthusiastic about this new partnership. He comments: “Teaming up with Red Bull and supporting a major event such as Red Bull Dance Your Style, gives us the opportunity to transmit our common values ​​such as creativity and precision. We both address the same audience: young, dynamic, passionate and urban individuals. We’re thrilled to be part of this exciting competition and can’t wait to see the best entrants master the beats and dazzle us with their moves!

Participants perform in front of an audience that judges the contestants simply by holding up a red or blue card. Events will take place in several major cities around the world before the finalists travel to the World Finals and put it on the line. Success or failure? It’s yours.

Hip Hop, House, Popping, Waacking, Tutting, Voguing – you decide! The DJ will select the playlist from recent hits to popular classics, then the participants will have to improvise and surprise. Feel the beat and dominate the dance floor!

Maurice Lacroix will invite participants to participate in an online audition showcasing their best dancing skills. Dakota and Nadia, acclaimed dancers and members of the ML Crew, will judge the entries and shortlist the best. With various prizes up for grabs, it’s time to show off your skills. Good luck!

Red Bull Dance Your Style x Maurice Lacroix

Place de l’Europe in Lausanne, Switzerland on September 04, 2021 ©Maurice Lacroix

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