‘Pulling the curtain’ on our origin story

Editor’s note:For today’s weekend edition, we’re taking a break from our usual fare to share a classic Steve essay. Most recently published in 2019, on our company’s 20th anniversary, it details how its dream of “doing it better” for investors has turned into Stansberry Research today. It’s just another way Steve is helping to found this company with a mindset of putting loyal customers first – all of you. He’s there…

I’m proud to share an amazing milestone with you… Stansberry Research has been around for 20 years now!

Porter Stansberry and I had two simple ideas when we started our little publishing house in 1999…

  • We wanted to deliver world-class investment ideas – written in simple language that anyone could understand.
  • We never wanted to make a quick buck at the expense of our customers…Instead, we wanted to build a long-term business by always doing what’s right for our subscribers first – believing that the rest would take care of it on its own.

Both of our goals worked… Today we have hundreds of thousands of loyal customers like you. We are flattered and humbled. Thank you!

To show you how far we’ve come – and what it means for us – I want to “pull the curtain” and tell you how I got started in this business. And I want to show you a key way we’re staying true to our vision today.

You may not know this, but Porter and I have known each other for well over 20 years…

We were two surf buddies in our early teens, and we lived together (with Porter’s brother) when we were around 20. Here’s a photo of Porter and me as goofy teenagers…

Who is the third Florida teenager in the photo? It’s Kelly Slater – who became the greatest of all time – the “GOAT” as they say – of professional surfing.

This photo brings back lots of good memories!

Porter and I have shared some of those early memories with readers over the years.

In fact, one of them was how I got started in the newsletter industry. It all comes down to our two simple goals…

I had just left my job as vice president of a global mutual fund. I vividly remember going to my girlfriend’s apartment complex and telling her what I had just done.

I told him that I wanted to do something else. And then, right there on the pool deck, I laid out half a dozen investment newsletters from other analysts.

“I can do better than that, I think,” I told him.

“What do you mean, ‘better?'” she asked. I didn’t really know. “Can you make money doing this?” I didn’t really know. “Well, how do you get readers?” Again, I didn’t really know.

It wasn’t a thoughtful plan…I just thought I could help a lot of people do a lot better with their own money.

So I got my start in the industry working for an existing band. And a few years later, in 2001, Porter talked me into starting my own newsletter…to write whatever I wanted, with a “blank check” travel and research budget. I couldn’t say no!

It was 18 years ago. The girlfriend who asked the right questions by the pool quickly became my wife… And now Stansberry Research as a whole has just turned 20 years old. Time flies.

Porter and I have changed a lot over the years (and I’m not just talking about our waistline)…but our outlook on Stansberry Research hasn’t changed. We are always committed to sharing great investment ideas that anyone can use to take charge of their own money. And we are always committed to putting you, our customer, first.

So if you are a loyal subscriber, we want to thank you. It’s been 20 great years…better than we could have ever imagined. And we look forward to many great years from here.

Good investment,


Editor’s note: Brett Aitken, publisher of Stansberry Research, makes a special announcement on December 15 to wrap up this year. In short, we’re opening our Stansberry Alliance membership to the public for a limited time.

This unique and flagship membership is normally by invitation only. That’s because it gives you access to almost all the financial research we publish, plus everything we publish in the future – for life – without ever paying for a regular subscription again.

If you’ve been with us a long time – or just joined us – and have been waiting for an opportunity to join our Alliance members, now is your chance. And this will probably be your last chance to register for this price. So don’t wait any longer… Click here to find out more.

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