Restaurant Brands International (RBI) Enterprise Report 2022: Fintech Activities, Digital Transformation Strategies, Innovation Programs, Technology Initiatives, ICT Budget, Top ICT Contracts

DUBLIN, April 13, 2022–(BUSINESS WIRE)–The company profile “Restaurant Brands International (RBI) – Enterprise Tech Ecosystem Series” has been added to from offer.

This report provides an overview of RBI’s fintech activities, including its digital transformation strategies, innovation programs, technology initiatives, estimated ICT budget and major ICT contracts.

Restaurant Brands International Inc (RBI) is an operator of quick service restaurants (QSR). The Company owns, operates and franchises restaurants under the Popeyes, Burger King and Tim Hortons brands. Its Tim Hortons restaurants offer premium tea, hot and cold specialty espresso drinks, wraps and soups, blended coffee, classic sandwiches and toasted paninis.

RBI also offers fresh baked goods including cookies, donuts, bagels, pastries and muffins. RBI’s Popeyes restaurants offer fried shrimp, spicy chicken, and other seafood; rice, chicken fillets and red beans. Its Burger King restaurants offer chicken, specialty sandwiches and flame-grilled burgers, soft drinks and fries. The company has expanded its activities mainly in Canada and the United States.

In 2019, as part of the digital strategy, Burger King launched a “Burger King of Tomorrow” store in the United States. The restaurant is equipped with innovative technologies, dedicated mobile ordering, dual drive-thru to improve throughput and faster delivery, self-ordering kiosks and outdoor digital media panels that can be further integrated into d other technologies such as mobile applications. The company aims to develop an integrated digital experience for its customers, improve throughput and deliver a superior customer experience.

RBI has a functional team of researchers and engineers called RBI Tech based in Miami and Toronto. The team focuses on developing innovative products and solutions to deliver a digital customer experience, generate new ideas and test new solutions. He particularly focuses on innovations that can help the company provide better customer service and a better crew experience in restaurants.

To expand its customer base and accelerate sales growth, the company has implemented several rewards programs.

  • The company has introduced a white label delivery program to allow customers to order food through the mobile app and have it delivered at minimum cost by its selected partners.

  • Royal Perks Program: In 2021, Burger King began testing a rewards program by connecting with a number of restaurants and rolling out digital payments and incentive rewards for customers. Users can order online and earn free food stamps or can upgrade their orders for every dollar spent. Initially, the company rolled out the program in New Jersey, Los Angeles, New York, Miami, and Long Island.

  • In 2019, Tim Hortons launched the loyalty program for Canadian customers. In 2020, it also introduced the “Tims It Forward” program accessible through its mobile app and allows US and Canadian rewards members to send digital gifts by redeeming rewards points.


  • As part of its global growth strategy, RBI has strengthened its digital expertise with technology experts and has a dedicated technology team. Its first step towards digital transformation was the appointment of its first CTO, Teddy Sherrill, in 2018, aiming to develop digital strategies, accelerate growth and improve customer experience through technology and innovation. The company has also hired Kapil Grover as chief digital officer in India in 2020, to manage its technology operations and accelerate its growth. Additionally, the company has established a digital technology team to drive digital transformation, expand and augment its online ordering platforms, and focus on customer experience transformation. RBI further planned to build an experienced team with deep expertise to manage its business operations and foster customer experience. through digital channels.

  • RBI works with franchise partners and app-based delivery platforms to enable digital delivery to its customers in their homes, workplaces and beyond. For example, the company has partnered with Zomato to provide online food delivery to its customers through the latter’s app. It has also partnered with SkipTheDishes to enable its customers in the Greater Toronto Area to place orders online. Additionally, they have collaborated with food delivery platforms, DoorDash and Postmates for on-demand food delivery to its customers. This strategy helps the company maximize reorder rates, improve customer service and boost sales.

  • RBI is focused on modernizing its restaurants with drive-thru self-ordering kiosks, new outdoor digital menu boards integrated with loyalty programs, contactless payments and predictive capabilities to deliver a seamless and connected customer experience in restaurants. restaurants. The company has partnered with STRATACACHE to provide software, hardware and services to deploy more than 40,000 digital menu boards at Burger King, Tim Hortons and Popeyes locations in the United States and Canada and monitor operations of its digital screens. It plans to complete the rollout in 2022

Companies cited

  • Uber eats

  • Just eat

  • SkipTheDishes

  • postmates

  • DoorDash

  • WebMoney

  • Waves Platform

  • SAP Ariba

  • AWS

  • Google

  • Fortinet

  • IBM

  • group of ants

  • Wood Spoon

  • First data

  • Zomato

  • Tilster

  • Fortinet inc.

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Laura Wood, Senior Press Officer
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